DESIGN IN SHOPS

The DESIGN IN SHOPS project encouraged and supported retailers to renew or reorganize their shop, improve the window display, improve visibility, or carry out other creative interventions with a designer. Designregio Kortrijk was responsible for the link between the retailer and the designer.

In collaboration with

With DESIGN IN SHOPS, the City of Kortrijk and Designregio Kortrijk wanted to give colour to Kortrijk as a city of innovation and design. Each participating retailer received a grant as financial support from the City of Kortrijk and Interreg France-Wallonie-Vlaanderen. This project was a concrete result of the fact that the City of Kortrijk is a member of the Unesco Creative Cities Network thanks to our close ties with the cities of Detroit and Montréal. In this project, we cooperated with the cities of Tournai, Mons and Lille. 34 Kortrijk retailers and hospitality businesses were financially supported and encouraged to call on the services of a designer. After a selection by a jury, the retailer was introduced to three or more international designers.

Christophe Cool - Cool Electro Cycles

"The designer definitely succeeded in striking a balance between aesthetics and practicality. The end result was more expensive than if we had done the design and execution ourselves, but it is 100% worth it. The feedback has been very positive. 'You have raised the bar even higher,' we hear from our customers. If we open another business, we will definitely work with Axioma again. Their added value is well worth the money"