Ad hoc

Eyecatcher for gift shop AD HOC

Guiguite Boel is with AD HOC, specialty shop for original and practical gifts is a fixture in the Kortrijk city centre. In order to give the shop a fresh air and to create a more customer-friendly layout, it was decided to participate in DESIGN IN SHOPS. With DESIGN IN SHOPS, the City of Kortrijk and Designregion Kortrijk want to give colour to Kortrijk as a city of innovation and design.

Interior designer Camille Cocquereaumont from Lille was associated with the project. The shop was reorganised, certain collections were put more in the spotlight. Colours were also used to introduce playful and artistic elements into the interior, such as the Mondrian wall behind the cash register. In this way, the colourful feel-good feeling typical of AD HOC was emphasised. The whole was given a fresh look with a commercial setting.

Photo by Kattoo.