Designregio Innovation Case: altitude hotel Monte Marcella x Pars Pro Toto
Monte Marcella, an exclusive sports resort that caters to athletes, where all the facilities are available for training and also for "altitude training" in Belgium as an athlete.
The challenge
How can you add value to an old farmstead? That was the central question with which Chris Mullie set to work. His goal was to transform the old farmstead into a new, sought-after destination that would not only be economically profitable, but would also add value to its surroundings. For this challenging project, Chris looked for partners with a creative slant who were familiar with service design while serving as sparring partners throughout the process. We looked for the right creative match to guide this venture. Wim Van den Hende of Pars Pro Toto accepted the challenge.
Pars Pro Toto
Pars Pro Toto is a full-service design firm with more than 25 years of experience, making it an established name in the industry. Despite their extensive knowledge, this project was a unique opportunity to which Wim Van den Hende was happy to contribute his expertise.
Pars Pro Toto assisted Chris in this project from the beginning, not only providing creative input, but also checking feasibility and contacting different target groups. They took full charge of the service design process, from initial concept to conceptual development. Wim served as a constant sparring partner throughout the process, with a specific focus on innovative strategies.
The outcome: Monte Marcella
Monte Marcella is a resort in Ledegem designed specifically for anyone who wants to experience the benefits of altitude training.
With altitude settings from 0 to 4500 meters, it offers the possibility of training and accommodation in different conditions, similar to how professional athletes prepare.
Both the bedrooms and other facilities can be adjusted to the desired altitude, creating a cohesive training environment.In addition to athletic opportunities, they offer various facilities for recovery and relaxation. The resort combines modern amenities with a quiet, comfortable atmosphere, making both athletes and families feel at home. Privacy and exclusivity are key, while the surroundings invite both exercise and relaxation.
More information about the training facilities, recovery options and recreational amenities can be found at https://www.montemarcella.com/
Stan Dewaele
Stan is the link between the industry and the designers. Under his coordination, the innovation processes with companies and designers take shape. As coordinator of the open makerspace BUDA::lab, he keeps his finger on the pulse of the makerspace world.
