OpgeLAPt: circular game of event banners
Are you a municipality or city looking for a solution for your heras event banners? Do you want to give them a new social purpose?
The Circular Cocreation Hub developed a guideline for dealing smarter with city marketing products on the one hand, and a tile game for children developed with the residual flow of banners on the other. And this is also possible for your city or municipality!
Slimmere citymarketing
Every promotion, every event, every occasion involves a visual campaign. What could be better than making it shine on a flag or banner?
But visual city marketing also leaves its mark. The flags and banners embody the temporary identity of the event. After the event, a trail of waste is left behind.
Within the framework of the CICO Hub (Circular Co-creation Hub), designers Saartje Allosserie, Giel Dedeurwaerder, Yani Vandenbranden , Pjotr Vandierendonck and Arend Vandenberghe set out to find solutions for the residual stream that arises after these visual campaigns. The aim was to turn this flow into something useful, something beautiful, something that deserves a second life in our city. In addition, they wrote out a set of guidelines that can help cities and municipalities deal more intelligently with city marketing material.
OpgeLAPt
Within flags, there are different materials; heras cloths consisting of PVC-coated polyester and flags made of 100% polyester. As the latter can be completely recycled, the focus was placed on the herascloths.
After a thorough analysis of the material and the need that exists within the city, the collective of designers quickly arrived at children and youth welfare. Research also showed that mainly replica toys (such as little people, cars, animals, etc.) or open-ended construction toys stimulate children's creativity. To work further from here, they entered into talks with the Kortrijk youth welfare agency AjKo, which is also responsible for the mobile Pretmobile. This is a sparkling initiative dedicated to inclusive, accessible and free entertainment in public places in the city. The Pretmobile roams the streets offering free play with the support of enthusiastic volunteer animators.
As an addition for this Pretmobile, the collective developed a game consisting of a mosaic of LAPpen, from the city's reasbanners, that invites children to build and create in an intuitive and inclusive way. The abstract design encourages children to interpret them in a thousand different ways. The game can be deployed within city or municipality playground initiatives.
A liftedLAPt game consists of 54 tiles, cut to that size to avoid cuts. The LAPpen can be connected to each other with the help of stretching loops and a simple knotting technique to form a large LAPpen blanket that can then be used according to interpretation as a tent, play mat, ...
In this way, the city's material with a social purpose is given back to its inhabitants to get creative.
We now also want to give other cities and municipalities the opportunity to have a game made with their material. The material can be supplemented with heras cloth from other channels if necessary. In cooperation with customisation companies, we produce a tailor-made game for you.
Are you interested in having a game developed for your city or municipality?
This project is a collaboration between Designregio Kortrijk, Howest, Voka West-Vlaanderen, Leiedal and WAAK, with the support of Flanders Circular and the Department of Work and Social Economy. The production of the game is in collaboration with Arcor, a customisation company in Ronse.
