No Grid Collective is actually Willem Roose. I work as a freelancer on creative projects and, depending on the project, collaborate with other designers, videographers, copywriters or other creative minds.

I studied graphic design at KASK and sociology at UGent. My practice encompasses both worlds: I believe in creativity that challenges the status quo and strives for a better society. I am always looking for challenges and collaborations that fit into this framework.

I also believe that a designer should be a creative advisor or consultant to clients. Our perspectives can reinforce each other. Design is always more than aesthetics but starts from a communication need. I help clients focus on the essence and find the best possible creative translation for it.

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