Bureau50 helps you understand the new 50+ generation. So you can reach them, involve them and serve them, and later bind them to you. Bureau50 supports companies, governments and organisations in developing and marketing products and services for this new generation of 'elderly'. We call them that here, but swear on our children's heads that we will never address them like that.
Everything depends on the knowledge of this consumer. We get our insights from our own research and from existing research. We spar with our customers about the strategy and the way we will roll it out. That is what we do it for, to achieve success together.