Gentle & more is a Belgian – Czech design studio founded by Pieter Martin. After working for 10 years for several design agencies as well as independent projects, gentle & more was born. Combining his knowledge of design methodology, product design and user perception he wants to answer the contemporary needs of users and organizations. Focusing on sustainable value creation and sustainable materials, gentle & more designs and develop products to leverage brands. Pieter has been researching and teaching user and value perception at the University College of West-Flanders, adding his extensive knowledge and tools in strategic design he develops desirable results. Based on human-centered design approach gentle & more has developed a methodology and toolbox to establish shape languages and services based on the appealed user groups or target markets.